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How To Profit From Longer Oil Change Intervals
It’s hard to change old habits, however the internet has helped crack the old world habits of the 3,000 mile oil change. With all the information out there on the internet it’s hard to hide from the facts. Extended drain lubricants are safe and do not void your warranty. Synthetic lubricants can not only save you money, but also make you more money in your oil change business.
The facts speak volumes to the superiority of synthetic oils. Currently there are only 3 oil manufactures that openly print a drain interval on their bottles. Imagine getting your oil changes down to once-a-year. It can be done since there are now three different oils on the market that can accomplish this such as Mobil 1, Castrol Edge and the leader in the industry Amsoil Synthetic Lubricants.
The current business model that our company uses gave up on the 3,000 mile oil change clear back in 1996. Since switching our focus to a 25,000-mile or 1 year oil change using Amsoil our business has exploded.
If you base your business model on educating your customers then extended oil change intervals will work for you. There is a lot of bad information out there on the use of extended drain lubricants and most if not all this information is based on old thinking from years past.
Extending drain intervals does not void the manufacturer’s warranty. Consumers are protected by the Magnusson Moss Act, which is a federal law that outlines the provisions that are permitted inside most warranties. European car manufacturer’s have been extending drain intervals for over two decades with absolutely no detrimental affects on their engines.
One of the stipulations set forth in the Magnusson Moss Act states that a manufacturer cannot void any warranty be verbal instruction only, it must be in writing. Every car dealer that we have challenged on this has backed off their stance about extending drain intervals, they simply will not put it in writing and more than likely that was on the advice of their attorney’s.
The fact is you can make more money with extended drain lubricants. Why charge your customers $30.00 for an oil change every 5,000 miles (the national average for oil changes is 5,280 miles) when you can simply charge them $89.You will be surprised to learn that most people would rather deal with their vehicle maintenance once or twice a year and using longer drain oils such as Amsoil is one way to accomplish this.
In a recent survey taken it was found that 94% of consumers would prefer getting just one oil change a year vs. going three or four time a year. It seems most people would rather save time vs. saving money.
Surveying your own customers is a great way to determine if this is right for you. Let your customers be your guide, we think you will be surprised at the results. The sooner you switch your customers over to an oil the national quick lube chains won’t sell the easier it will be to keep your customers from going there.
Don’t totally rule out offering extended drain oils to your customers, besides the decision is really up to them. With all the praises being stated about synthetic lubricants it only makes sense to make them a part of your business before the shop down the street does.
About the Author
Barely making a living changing oil with petroleum oil Amsoil Dealer Steve Tarini switched over to a once a year oil change and tripled our profits. The Amsoil Business Opportunity is clearly a sensible choice to make if you own a quick lube or offer oil changes within your business. Amsoil is the leader in extended drain interval technology and has been since 1972.
Artists on the Cutting Edge: Thylias Moss
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Grasses, mosses and fungi edged with frost, growing between heather plants on Photo Mugs Grasses, mosses and fungi edged with frost, growing between heather plants on heathland, Frensham Common, Surrey, England, United Kingdom, Europe…. |
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Photo Jigsaw Puzzle of Grasses, mosses and fungi edged with frost, growing between heather plants on from Robert Harding Photo Puzzle, Grasses, mosses and fungi edged with frost, growing between heather plants on. Grasses, mosses and fungi edged with frost, growing between heather plants on heathland, Frensham Common, Surrey, England, United Kingdom, Europe. Chosen by Robert Harding. 10×14 Photo Puzzle with 252 pieces. Packed in black cardboard box of dimensions 5 5/8 x 7 5/8 x 1 1/5. Puzzle image 5×7 affixed to box… |
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